I recently sent out a myriad of press releases to various online news outlets and blogs covering the release of my newest Android App. To monitor for any press coverage, I had been refreshing a Google News search for the name of my app... and that is when I discovered Google Alerts.
Google Alerts, much like everything else that I am proud of myself for "discovering", is not by any means new, in fact, it has been around for years. However, I believe it is an under-utilized tool that deserves a bit more attention.
From the Google Alerts page:
Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
- find out what is being said about their company or product.
- monitor a developing news story.
- keep up to date on a competitor or industry.
- get the latest news on a celebrity or sports team.
- find out what's being said about themselves
All you have to do is enter a search term, then decide what type of results you want to receive and how often. Once created, your alerts are linked to your Google account and can be modified or deleted at any time, from the same Google Alerts page.
Try it out: http://www.google.com/alerts
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